Major European Pharmacy Retailer

A major European pharmacy retailer was looking for an innovative new format to add to their range of vitamin and mineral supplements. Their existing range comprised mostly of traditional tablets and capsules and they needed a product that would create interest within the category, whilst still delivering the expected functional benefits.

They wanted to create disruption in what had become a very traditional product offer. We proposed developing a natural energy drink that delivered benefits for the immune system as well as supporting energy yielding metabolism. The product that we created was a great tasting functional drink in a small shot bottle, perfect for on-the-go, and a natural alternative to the ubiquitous sugar-filled energy drinks.

Getting the drink right was only part of the challenge. Our customer had a premium position in their market, so we also needed a packaging solution to reflect this. This involved working with 3 different packaging suppliers to ensure that each element of the product was just right. The finished product looked really strong with amazing shelf-appeal and generated lots of PR for the retailer due to its innovative concept.

The retailer reported strong sales performance and quickly placed repeat orders that far exceeded their initial forecasts. The product was also a firm favourite amongst the retailer’s own staff, who relied on it heavily to get them through the winter cold season!